Pales Nutrition Logo, Corporate Identity and Website Design

At MAC ART, we handled Pales Nutrition's brand identity from end to end — delivering logo design, corporate identity and website design. Drawing from the brand's field of activity and vision, we created a comprehensive visual language that is powerful, clean, trustworthy and easily recognisable across every medium.

Within the scope of corporate identity, the logo and logotype system, corporate colours, typography, printed materials, digital applications, email signature and promotional materials were all developed within a unified design system. We then carried this visual identity into the digital world by designing the Pales Nutrition website in line with the brand's corporate language, user experience and content hierarchy.

We approached the project not merely as a visual design exercise, but as an applicable and sustainable brand system. Every detail — from logo usage and colour & typography standards to printing techniques, digital applications and the web interface — was measured, technically specified and delivered ready for implementation.