Although Aydın, Denizli, Muğla provinces are touristic and economically attractive centers, to ensure sustainable growth, existing businesses, and products (accommodation, food, and beverage, historical and cultural venues, local tastes, products, services, events… etc.)) needs to be made more efficient.

For this purpose, within the scope of the AEGEAN STORY Project, the best in agriculture (food and product), tourism, history, and culture in the region will be raised to the criteria to be created by the Project Advisory Board, making investments more focused and effective, promoting, and developing a holistic route specific to this region. is planned to be built.

The holistic route will also include specific sub-routes.

Determining whether the products and presentation styles of these places, which will be resolved with the support of the public and private sectors, universities, local administrations, and public participation (of the people) in the region and 'common wisdom,' comply with the criteria determined by the Advisory Board to be formed and if they are not, they are made appropriate. It is planned to provide education, encourage them, raise awareness about their economic benefits and carry out the necessary activities for their development.

As MAC ART Design and Communication Agency, it was also proud to participate in this project.